Four women smiling side-by-side in cutout headshots. From left to right: Laura Winson in a green blazer, Charlotte Marian Pearson in an ivory jumper, Natalie Amber Freegard in a black strappy top, and Emma Lines with short blonde hair wearing a black bande

The Inclusion Revolution
was Live at Cannes Lions 2025

Real Voices, Real Change, Real Results

A bold session on authentic inclusion, delivered live at Cannes Lions 2025 by ZBD x The MosaiQs.

Our Exclusive Toolkit

A bold promotional image for 'The Inclusion Revolution' session at Cannes Lions 2025. Six diverse models pose confidently against a neutral studio background, dressed in black. One model sits in a wheelchair, others stand or kneel beside him. The title “TH

Launched live at
Cannes Lions 2025.

Now available to download.

Free, practical tools for real inclusion - ready when you are.

Bring the Revolution Home.
Get the Toolkit.

Whats Inside:

Our SessionWhen: Thursday 19 June 2025
Where: The Forum – Palais des Festivals
Time: 12:15–12:45 CET
Presented by: ZBD x The MosaiQsMeet the powerhouse speakers below.Our session challenged the performative norms, spotlighted real voices, and launched this toolkit live on stage.

What Went Down:
Polish is for nails. This wasn’t about performative inclusion or pretty slides.
It was an honest, unfiltered look at what still gets missed — and why inclusion needs more than good intentions.No jargon. No soft focus. Just real stories, lived impact, and the kind of insight that sticks.What we shared:
Moments that made people pause, reflect, and rethinkA live accessibility fail (planned, and yes, we fixed it)Tangible takeaways that went deeper than awarenessWhat people took away:A no-excuses Inclusion Toolkit with tools teams can actually useBetter ways to cast without falling into stereotype trapsClear myth-busting to challenge the “we didn’t think of that” momentsSimple, doable fixes you can put into practice before the flight home.This wasn’t a box-ticking exercise. It was a call-in, not a call-out.
If you're here to build something better, you're in the right place.

Meet The Speakers

These are the people behind the session. Direct, experienced, and here to challenge the standard.
Each brings a different perspective, but all are working towards the same goal: changing how inclusion is understood and how it’s done.

Laura Winson

Chief Executive Officer - ZBD

Championing radical representation across the fashion, media and entertainment industries.

Visit ZBD

Charlotte Marian Pearson

Founder, The MosaiQs | Speaker | Consultant | Advocate

Driving systemic change across media, education, policy and culture through lived experience and sharp strategy.

Visit the MosaiQs

Professional portrait of Charlotte Marian Pearson wearing a black leather jacket over a white top, standing with one hand on her hip. Text beside her outlines her role as Founder of The MosaiQs and highlights her work in driving systemic change through liv

Natalie - Amber Freegard

Model | Advocate | Content Creator | Public Speaker

Changing the conversation around body image, health, and authentic representation.

Portrait of Natalie Amber Freegard in a black one-shoulder crop top, confidently showing her post-surgery stomach. She stands against a neutral background. Text beside her describes her work as a model, advocate, content creator, and speaker focused on bod

Emma Lines

Model, Content Creator and Public Speaker

Trailblazing model and disability advocate using fashion to challenge norms and push visibility.

Portrait of Emma Lines, a model and disability advocate, seated in a power wheelchair. She wears a black bandeau top and trousers, smiling brightly. Her bio highlights her use of fashion to challenge norms and push for visibility in the industry.

Powered By

This session is powered by two forces redefining inclusion. One from the spotlight, the other from the strategy room.
Zebedee is reshaping who gets seen in media, fashion and culture.
The MosaiQs is transforming how systems work behind the scenes, from access to accountability.
Different lanes. Same mission. Tangible impact, not empty promises.

Side-by-side logos for ZBD and The MosaiQs, symbolising the partnership behind 'The Inclusion Revolution' session. A brief caption explains their shared mission: ZBD reshaping media and fashion, The MosaiQs transforming systems through access and accountab

Visit ZBD

Visit the MosaiQs

Bonus

The essentials are sorted. Now here’s the extra goodness.
A few extras we’ve pulled together to make your Cannes experience smoother, smarter, and more inclusive. From practical downloads to visual inspo and spotlight features, it’s all here to browse, share, and use.

Cannes Must-Haves

Aside from the obvious basics (yes, passport, charger and deodorant are assumed), here’s a quick list of small-but-mighty essentials we actually packed.
Stuff that saves the day when you're melting in queues, stuck without signal, or just trying to survive the networking marathon without a breakdown.

A colourful visual checklist titled “Cannes Lions Must Haves.” Includes photos of ten practical essentials: a power bank, comfortable sandals, light layers, refillable water bottle, handheld fan, hand sanitiser, SPF sunscreen, sun hat, sunglasses, and a sm

The WeTransfer Guide to Cannes Lions

It’s not just another download. This is the unofficial guide to Cannes Lions, and Charlotte’s in it.
Packed with behind-the-scenes tips, survival wisdom, and real talk from industry insiders, it goes beyond logistics to get into the moments, the meaning, and the movement.
Scroll through for advice from first-timers, festival legends, and a few disruptors you might recognise.

Download the full guide here

A dynamic collage of visuals from WeTransfer’s Guide to Cannes Lions 2025. Includes screenshots of quotes, photos, and session tips. Charlotte Marian Pearson is featured in the lower-left corner with a quote about inclusion in marketing. The session date,

Contact

Powered by Zebedee Talent × The MosaiQs
Contact: [email protected]

The Inclusion Revolution was Live at Cannes Lions 2025